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It’s the heart that makes those emotional decisions, the soul that gives you the permission to accept those emotions, and the mind that rationalises everything …& makes it the “right” decision!

Richard Johansen is the creative director and founder of Bamboo Creative, established in Brisbane 2002.

Having worked in all areas of design, advertising, branding, packaging, print, TV & video, web, illustration and production. Working collaboratively with a broad range of clients across industry sectors including corporate, retail, manufactures, government, food and pharmaceutical, he enjoys forming close working partnerships to ensure strategic, relevant and creative solutions are created that will set his clients away from the pack and drive their business forward.

Over that time clients have included: Queensland Dairy Organisation, Caroma, Rover Mowers, Herron Pharmaceutical, Tyrepower, Rain Harvesting, Carter Spencer, Jases Kitchen, Cactus Jacks, Sunny Queen Eggs, Mobil, Australian Vinegar, All Purpose Coatings, Qld Health, South Coast Dairy, Earlee Products, Sigma Pharmaceuticals, Tom Potter, Palmalat, Australian Food Corp

You don’t need to be a big player in the ad world, you just have to understand your target market, know how to talk to them to gain their attention and interest, and elicit a quick response.