Herron

Herron

Bamboo was invited to pitch creative for a new Herron product release against several of the larger agencies in Brisbane and was successful. We developed our first campaign to launch Herron Blue into the supermarkets of Australia. This involved developing everything from the name Herron Blue, launch and product TV spots, print, press, packaging and POS material. Sales achieved 15% market share within 4 weeks of launch. From there we developed a very good working relationship with the marketing team at Herron throughout this project that lead on to other projects such as Osteoeze, Vitamins, Goanna Oil and Paracetamol brands. This work which included developing and producing creative for TV spots, new packaging, magazine press and POS to support each brand .